“Games from Ireland” Steam Event – Developer Information

13/03/2026 - 20/03/2026 | Presented by IMIRT

The Irish Steam Sale is a curated Steam sales event celebrating games with a meaningful connection to Ireland - including Irish studios, Irish-led teams, the Irish diaspora and games with significant Irish creative contribution.

This document outlines eligibility, participation requirements, timelines, and what to expect if you’re taking part.

Eligibility Criteria

To be eligible, games must meet all platform requirements and at least one Irish-connection criterion.

Platform Requirements

  • The game must have a valid Steam App ID

  • The Steam store page must be live (released, Early Access, or Coming Soon)

  • The title must comply with Steam’s Third-Party Sales Event rules

Irish Connection (One or More Required)

Your game is eligible if it meets one or more of the following:

  • Developed in Ireland
     The studio is based in Ireland, or a significant portion of the development team works in Ireland.

  • Irish Team or Irish-Led Development (Including Diaspora)
     A meaningful percentage of the team, founders, or senior creative leadership is Irish, regardless of studio location.

  • Significant Irish Creative Contribution
     Games developed internationally that include a substantial Irish contribution in a core area of development.

  • Irish Cultural Representation
     Games that meaningfully feature Irish culture, characters, locations, history, folklore, language or themes.

Final eligibility decisions rest with IMIRT, in line with the event’s theme and Steam review requirements.

What Participation Involves

  • Inclusion on the official Irish Steam Sale page

  • Optional participation in:

    • Feature Showcase (contingent on selection process)

    • Highlight reel / looping video

  • Automatic Steam sale visibility (per Steam’s event rules)

  • Inclusion in IMIRT-led promotional activity (social media, newsletters)

Participation does not guarantee curated homepage featuring by Steam.

Selection process for Feature Showcase is informed by estimated sales, reviews, wishlists and market presence to maximise impact of event

Key Dates & Deadlines

Sign-Up Deadline

6 March 2026
 Studios must confirm participation and submit their Steam App ID by this date.

Video & Streamer Materials Deadline

23 February 2026

By this date, studios may optionally submit:

  • Trailers and/or gameplay footage for inclusion in:

    • Feature Showcase

    • Highlight reel / looping broadcast

  • Steam keys for circulation with Irish and Irish-based streamers

Late submissions may not be included due to production timelines

Video & Footage Guidelines (Optional)

  • Existing trailers or gameplay preferred

  • No bespoke shoots required

  • Clean footage (no external branding or links)

  • Steam-safe content only

Selection for the feature showcase will prioritise:

  • Popular or high-interest titles

  • Released or proven games

  • Strong visual presentation

Discounts

  • Discounts are strongly encouraged for participating titles

  • Please note Steam’s 30-day discount cooldown when planning

  • Discount setup is managed directly through Steamworks

Marketing & Promotion

  • An information pack with approved marketing materials will be shared closer to launch

  • Developers will be encouraged (but not required) to:

    • Share the sale on social media

    • Amplify IMIRT posts

    • Direct audiences to the Steam sale page

All on-Steam promotion will remain fully Steam-compliant (no off-platform links)

How to Take Part

To participate, you’ll be asked to provide:

  • Studio Name

  • Game Title

  • Steam App ID

  • Confirmation of Eligibility Criteria

  • Contact Details for Coordination

Further instructions will be shared after sign-up. 

Link to sign up form here

https://forms.gle/67Mq3zBEHPtmwsyn8

We look forward to celebrating Irish games with you this St Patrick’s Day 🍀